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What is the difference between a marketing campaign and a promotion?

Paddy | October 13, 2008

Lala asked: My belief is that promotion is more broad than a marketing campaign (think the four p’s). A marketing campaign is found within promotion. I was also assuming a campaign is a strategy of speaking to a particular segment within your target. Is this the case? What if, [...]

Evaluating the Response to Your Internet Marketing

| June 10, 2008

Starting an Internet marketing campaign is only the first step in the battle. Sure it is a good idea to start an Internet marketing campaign if members of your target audience are likely to use the Internet to research or purchase the products you sell or the services you offer but these marketing efforts may [...]