Everything! Let me explain.Wouldn’t it be great if you could know NOW with almost complete certainty the events that were going to happen next week or next month or next year that would impact your customers or your business?If you did, you could take action to benefit from the opportunity, or prevent the potential loss of a customer, for instance.Well that’s exactly what companies are now doing using a tool called Predictive Analytics. They analyze data about the…

More: continued here