Color can make or break an advertisement, whether a newspaper ad, postcard, or other form of printed marketing tools. Too much color overwhelms your message, while too little will not capture enough attention. The wrong color scheme can hide or disrupt the flow of your message and style. Another item to remember is that color on a computer screen appears differently than printed on a commercial printer. Avoid these common color flaws by following the rules below.

Source:Rules of Color in Print Design Posted By : Kaye Z. Marks