Entrepreneurs everywhere are always looking for the next best way to advertise their products and/or services. One way to advertise on the Internet is known as cost per click (CPC) or pay per click (PPC) advertising. According to Wikipedia, the free, online encyclopedia, pay per click advertising is where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they believe their target market would type in the s…

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