Paddy | April 2, 2008
On line media have now the immense challenge of winning the trust and confidence of marketers and must be prepared to be audited and be accountable for the results they deliver.In closing we must say that the Web is the modern equivalent of the Wild West and as such is totally inappropriate to the successful [...]
Paddy | April 2, 2008
On average, companies change CMOs every two years. Is this a function of unrealistic expectations, unclear job requirements, or something more fundamental? Perhaps the solution is as simple as accurately measuring that which truly bonds consumers to brands emotional engagement. Emotions and the subconscious are the primary driving forces behind consumer behavior, including buying [...]
Paddy | April 2, 2008
Sad to say that no one is offering a devastating account of the way naive advertising people, who, by the way, most certainly dont understand the communication process, have managed to hoodwink Clients into parting with vast sums of money into dubious, unaccountable TV advertisements!Is there an Advertising Agency who could make a virtue of [...]
Paddy | April 2, 2008
What do you mean by two businesses? I can’t even keep up with one. Relax, I don’t literally mean two separate businesses, but you do have two businesses in one. You are in the business of delivering your product or services and you are in the business of marketing!
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Paddy | April 2, 2008
In order for your business to stand out, you need to first look at your present brand positioning. Where you stand in terms of your brand recognition can be your means to boost sales and be ahead of your competition. Your brand positioning is your key in making your business a significant mover in your [...]
Paddy | April 2, 2008
One major trend in Global Resorts Network (GRN) marketing has been the shift to personal branding. This change in affiliate thinking has meant a return to the personal one-on-one contact that was originally how the industry started. It is no longer build a web site and they will come. Successful web sites had something personal [...]