A new marketing phenomenon has just taken the Internet by storm!
 

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Dont say you werent warned youre wasting your money on the Web! Posted By : Paul Ashby

Filed Under (Marketing) by admin on 02-04-2008

On line media have now the immense challenge of winning the trust and confidence of marketers and must be prepared to be audited and be accountable for the results they deliver.In closing we must say that the Web is the modern equivalent of the Wild West and as such is totally inappropriate to the successful branding of your product or service.

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The Solution to the Chief Marketing Officers Dilemma Accurate Engagement Metrics Posted By : Dr. John Schinnerer

Filed Under (Marketing) by admin on 02-04-2008

On average, companies change CMOs every two years. Is this a function of unrealistic expectations, unclear job requirements, or something more fundamental? Perhaps the solution is as simple as accurately measuring that which truly bonds consumers to brands emotional engagement. Emotions and the subconscious are the primary driving forces behind consumer behavior, including buying behavior. The challenge has been to develop a tool to accurately identify and measure emotional engagement.

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Todays Tip: Dont buy shares in anything to do with Advertising! Posted By : Paul Ashby

Filed Under (Marketing) by admin on 02-04-2008

Sad to say that no one is offering a devastating account of the way naive advertising people, who, by the way, most certainly dont understand the communication process, have managed to hoodwink Clients into parting with vast sums of money into dubious, unaccountable TV advertisements!Is there an Advertising Agency who could make a virtue of being the one who understands the current situation, and now sees it abused by most other agencies?

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Marketing Mindset: Your Two Businesses- Delivery And Marketing Posted By : David Eissman

Filed Under (Marketing) by admin on 02-04-2008

What do you mean by two businesses? I can’t even keep up with one. Relax, I don’t literally mean two separate businesses, but you do have two businesses in one. You are in the business of delivering your product or services and you are in the business of marketing!

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Where Does Your Brand Stand? Posted By : Kaye Z. Marks

Filed Under (Marketing) by admin on 02-04-2008

In order for your business to stand out, you need to first look at your present brand positioning. Where you stand in terms of your brand recognition can be your means to boost sales and be ahead of your competition. Your brand positioning is your key in making your business a significant mover in your industry.

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Global Resorts Network Your Web Site Posted By : Mike Fears

Filed Under (Marketing) by admin on 02-04-2008

One major trend in Global Resorts Network (GRN) marketing has been the shift to personal branding. This change in affiliate thinking has meant a return to the personal one-on-one contact that was originally how the industry started. It is no longer build a web site and they will come. Successful web sites had something personal for people.

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